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What is SEO?
Search Engine Optimization (SEO) is a specialized digital marketing strategy aimed at enhancing your website’s visibility and ranking on search engines like Google. By optimizing various elements of your website and creating high-quality content, we aim to make your website more attractive to search engines and ultimately to potential customers searching for products or services related to your business. The goal is to organically improve your website’s position in search results, driving more targeted traffic and increasing your online presence. Through careful analysis, keyword research, and optimization techniques, we work to ensure that your website is not only found by search engines but also chosen by users over your competitors. The result is improved brand exposure, higher website traffic, and a greater chance of converting visitors into customers.
Tactical Insertion
Our approach to search engine optimization is tailored to each unique business. It’s customized according to your existing rankings, the competitive landscape, and, most importantly, your business objectives. SEO is a service that spans the medium to long term, and as you begin to witness its effects, the advantages become substantial. Comprising a variety of interrelated services, SEO encompasses multiple components that, while distinct, harmoniously contribute to achieving comprehensive results.
SEO
Keyword Research
Upon commencing your campaign, our priority lies in conducting meticulous keyword research. This entails assessing search volumes tailored to your regional or nationwide scope, or potentially both. Drawing from your existing positioning and allocated budgets, we will propose key phrases to target, typically ranging from 15 to 20 phrases within a standard campaign.
While we cannot ensure definitive rankings, we do offer projected rankings for campaigns spanning 6 to 12 months or longer. It’s noteworthy that we successfully achieve these projections about 90% of the time, contingent on adherence to our recommendations throughout the campaign. Your proactive collaboration significantly contributes to reaching these milestones.
SEO Audit
A pivotal element in achieving elevated search engine rankings involves the complete optimization of your website while adhering to Google’s established guidelines.
The Google algorithm comprises numerous assessments, underscoring the significance of performing a comprehensive technical SEO audit. This audit encompasses a wide array of facets, addressing:
- Meta titles
- Meta descriptions
- URL structure
- Index coverage status
- 404 errors
- 500 server errors
- Redirects
- Broken internal links
- Broken external links
- XML sitemaps
- Schema markup
- Structured data
- Mobile optimisation
- Page speed tests
- Content & media serving
- Duplicate content
- Landing pages
- Page level analysis
- txt checks
- .htaccess checks
Content Creation
In the realm of organic search, the absence of website content would hinder its ranking potential. Google’s primary objective revolves around delivering novel and up-to-date content to its users. Hence, the more consistent content you offer to Google and other search engines, the more they will reward you with heightened rankings.
Engaging in blog content creation proves highly effective in boosting rankings for “long-tail phrases.” These phrases, while lower in search volume, often yield significant conversion rates. The rise of voice search, especially on mobile devices, has further amplified these prospects. Examples include queries like “can somebody recommend a…” and “where can I find a…”
In addition, high-quality and distinct content plays a pivotal role in elevating your overall trustworthiness and page authority. Such content naturally attracts backlinks, thereby bolstering your website’s credibility.
Google Business Optimization
The algorithms governing my Google Business and other Business Pages across various search engines differ from those applied to organic rankings.
A Google My Business page holds immense significance, particularly for users engaging in voice searches or seeking reviews before making decisions on purchases or signups.
Voice search tools like Google Home, Alexa, and Siri all rely on directories to furnish business information upon voice command. For instance, Google’s Home assistant responds to a voice search like “is there a chiropractor near me?” by tapping into its Google Maps database, sourced from a Google My Business listing.
This pattern is replicated across platforms, with Alexa drawing from Bing and Siri utilizing Apple Maps. Consequently, effectively managing your business presence on voice systems is of paramount importance.
Our Approach
We develop strategies that align with your unique business objectives, encompassing a mix of services or focusing on a single aspect.
Our approach is customized, resulting in varying budget considerations.
Regardless of whether you’re a burgeoning startup or an established corporation, the notion that top-ranking results are out of reach due to budget constraints is unfounded. We are here to assist, suggesting attainable key phrases within your marketing parameters to ensure your prominence in search results.
Detailed Reports
We provide detailed reports offering insights in our SEO campaign. These reports shed light on keyword ranking improvements, traffic insights, domain authority and much more. By understanding the patterns and behaviour of our audiences can a campaign reach its full potential and perform at the highest level.