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Key to Successful Campaigns
Pay-Per-Click (PPC) advertising enables you to connect with your target audience precisely when they are actively searching for your product or service. Well-executed campaigns can yield exceptional returns and foster brand-building opportunities. However, to achieve maximum return on investment (ROI) and minimize unnecessary expenses, each campaign requires diligent management.
Throughout the campaign, we meticulously track all visitors and keywords up to the point of sale or enquiry to assess their performance. For keywords that fail to deliver satisfactory results, we implement consistent bid management strategies, effectively reducing their costs per click (CPC) until we attain the desired ROI or cost per acquisition (CPA). By closely monitoring and optimizing keyword performance, we ensure your PPC campaign operates at its most efficient and effective level.
Analysis
We start by understanding your aspirations and targets. Our campaigns are then hand crafted based on your business goals. We ensure to use various keyword tools and industry data to help formulate a winning strategy generating traffic, clicks, inquiries and most importantly Sales!
Pay Per Click Campaigns
Strategic Campaigns
At the core of our strategy lies a comprehensive understanding of your business and its unique proposition. Armed with this valuable insight, we craft targeted campaigns designed to deliver results aligned with your specific objectives. As we progress with these campaigns, we provide actionable recommendations, ranging from optimizing landing page conversions to implementing seasonal and reactive budget optimization techniques. Our approach ensures that your marketing efforts are constantly refined and tailored for optimal performance and success.
Key Benefits
- Instant Results.
- Maintain Command of Marketing Messages in Ad Copy & Creatives.
- Adaptable Monthly Ad Budgets, Tailored and Adjusted Based on Objectives & Opportunities.
- Comprehensive Tracking: Monitor Each Click and Cost up to Enquiry, Essential for Calculating ROI.
Strategies & Tactics
- Extensive expertise in Competitive PPC Markets Spanning Various Industries.
- Leveraging In-House Tools and Scripts for a Competitive Edge.
- Focused on Lead Generation, Direct E-commerce Sales & Brand Awareness.
- Unwavering Emphasis on ROI: Prioritizing Each Click Cost and Campaign Performance. Our Team Drives PPC with ROI as the Core Objective.
Remarketing
Unlock the Power of Remarketing: Reconnect with Your Engaged Audience!
Remarketing enables us to re-engage individuals who have already shown interest in your website or brand, whether by visiting your site or engaging with an ad.
These targeted ads are strategically displayed on third-party sites like display networks and social media platforms. Leveraging this approach, you can significantly optimize costs, as the ads are exclusively shown to users who have already interacted with your brand. Unlike scattergun approaches, retargeting ads are finely tailored to match users’ past browsing behavior.
With advanced segmentation, we create audience lists based on specific pages users have browsed on your website, allowing us to target them more precisely. For example, if a user browsed ‘red shoes’ on your website, we’ll retarget them with related ‘red shoe’ adverts across the web, enticing them to return and make a purchase on your website. Embrace the potential of remarketing and rekindle the interest of your most promising prospects!
Campaign Setup
We hand craft each campaign using extensive researched keywords along with data related to demographics, ad schedule, behavioural patterns and much more.
Our Approach
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Current Keywords
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Keyword Research
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Competitor Research
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Proprietary Keyword Tool
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Google Analytics
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Conversion Optimization
- Cost per Acqusition
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Campaign Streamlined Weekly
Detailed Reports
We provide extensive reports offering insights into various campaign variables and how they co-relate with each other. By understanding the patterns and behaviour of audiences can a campaign reach its full potential. We streamline campaigns weekly to ensure highest level of efficiency that yield measurable results.